As banking rapidly shifted from in-person to digital-first, Diebold Nixdorf sought to reimagine the physical branch not as a transactional site—but as a space for building trust, offering financial advice, and delivering high-touch service. Our team led the strategic vision and design of modular branch formats that could flex with changing customer needs and local market conditions.
 

Through deep research and service blueprinting, we identified how banks could create more value by reducing space dedicated to routine transactions and increasing areas designed for personalized guidance. We developed a range of prototype branch experiences—from micro-branches to advisory lounges—each built around customer behaviors, employee workflows, and emerging technologies.
 

The result was a design strategy that helped financial institutions future-proof their physical presence while delivering human-centered experiences aligned with digital transformation.