As part of Newlab’s industry engagement and membership growth strategy, I developed a series of animated visualizations to illustrate a forward-looking thesis around emerging mobility and energy systems. These posters were designed to communicate the strategic areas where Michigan holds a distinct competitive advantage—specifically low-altitude airspace, advanced air mobility, and the expansion of net zero fuels and electrification across freight and logistics corridors.
 

Created for a high-profile member showcase, the work distilled complex investment and policy themes into intuitive visual formats, helping contextualize member demonstrations and guiding conversations with potential partners, industry stakeholders, and new member candidates. The result was a clear and engaging articulation of Newlab’s vision for the future—one that supported recruitment, industry alignment, and program design.