AltCharge is an early-stage venture tackling the growing EV battery waste crisis by creating new value streams for end-of-life batteries. I worked directly with the founder to shape the company’s narrative, build visual storytelling materials, and define a brand identity system that would resonate with investors, partners, and customers.

We translated a technically complex business—focused on remanufacturing, reuse, and second-life battery deployment—into an intuitive, high-impact pitch experience. This included brand naming and logo exploration, visual frameworks to illustrate lifecycle strategy, and a modular deck designed to adapt across pitch, sales, and partnership contexts.

The result was a refined identity and communications toolkit that allowed the founder to focus pitch conversations on engagement, not explanation—helping accelerate business development by making the vision immediately legible and credible.